The young "purpose company" human unlimited sees itself as the creative answer to classic management consultancies. "The purpose of this company is to give meaning to companies, because nothing is more effective. God is a creative. Not a controller. Creation means bringing something new of value into our world. That's the idea," says Frank Dopheide, Founder of hu.
For the architectural office two_space + produkt, under the direction of owner Claudia de Bruyn, the task was to design 200 square meters for human unlimited in Düsseldorf's Medienhafen in a way that was both identity-rich and meaningful for meetings and retreats.
For this purpose, an unusual color concept with a high recall value was created, which builds on a central design idea, the corporate design of human unlimited: The word "human" is graphically presented in striking black on white. This clear statement is complemented by the word "unlimited", which, like a chameleon, can take on all the colors of the color wheel, corresponding to the corporate design color tone of human.
- CategoryOffice, Meeting
- LocationDüsseldorf, Germany
- Planningtwo_space + product
- PhotographyPeter Kalte
For human, however, the three primary colors cyan, magenta and yellow from the CMYK color space stand for Purpose, Engagement and Leadership. These were therefore used to create sharply defined, completely monochrome zones in the respective communication spaces. In this way, the moods of the rooms and the people in them are directly influenced in a powerful color-psychological way. A homogeneous floor, white as snow, merges smoothly into walls that are also white. Light, acoustically absorbent white curtains flank the central, partly glazed walls and control views in and out.
Planning
two_space + product
Papiermühlenweg 74
40882 Ratingen, Germany
Project for
human unlimited GmbH
Speditionstraße 13
40221 Düsseldorf, Germany
Together with a deep black ceiling, this forms a calm background and counters the expected image of a dark floor with a light ceiling. Individual white interior fittings seem to grow out of the white floor, black lights swing from the same-colored ceiling. And in the middle of it all: ARVA as a chair without armrests with a wire sled base, as well as a matching LOUNGE armchair.
Claudia de Bruyn's projects are the result of a holistic approach to space and its cross-disciplinary design issues. Influenced by her studies in architecture and interior design, she develops sustainable future scenarios, focusing equally on the creation of stimulating and autonomous experiential living spaces as well as the development of innovative products.
She has received various design and architecture awards for her designs, such as the Design Award of the Federal Republic of Germany in gold or the Insider Award 2010 for outstanding achievements in interior design and life's work to date.
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